Imagine you’re deciding whether to develop a new hotel or acquire an existing property. To choose the best option, you’ll need to know the competitive landscape of the hotel market in your geographic area, and you’ll want to see detailed statistics on current and historical trends.
Compiling that data on your own could be a difficult and time-consuming endeavor. Fortunately, all of the information you need can be easily obtained through a Smith Travel Accommodations Report (STAR), widely considered the North Star for hoteliers.
To read more about the STAR report, see the full article published in Hospitality Trendz magazine. Click to view full article.