At AVANA George heads all the marketing and communications for the group and verticals and assists the sales team in procuring, managing and closing deals. Having lead the marketing and communications at some of the largest global real estate developers and financial institutions based in the Middle East region George brings in a wealth of expertise in this field.
Prior to joining AVANA, George was heading the marketing and communications department at Qatar Development Bank, where he developed and oversaw the strategic marketing and communications plans and initiatives targeting small and medium enterprises and entrepreneurs.
Previously George held the position of Vice President of Marketing and Communications, at some of the regional and global players in the real estate, hospitality and mixed use developments industry- such as Majid al Futtaim (MAF) and Dubai Holding. He led the strategic marketing functions and investor relations for both companies and oversaw the marketing departments for the individual assets (such as Dubailand, MAF shopping malls, Ski Dubai, Carrefour, F&B ventures and Hotels). George was instrumental in devising protocols that helped consolidate the marketing, communications and costs.
George also held several key positions at the advertising agency level. Working on Procter & Gamble, General Motors and Shell at Leo Burnett Advertising and on a variety of clients such as De Beers Diamonds and Mercedes Benz at JWT advertising.
Prior to his tenure in the Gulf and the Middle East, George’s background was technical and more specifically in marketing research and analytics at First Data Corporation in Denver, Colorado.
George earned his Bachelor’s Degree at the American University of Beirut Majoring in Mathematics and his MBA in Marketing and Communications from Colorado State University.
Favorite Journey: Any journey that starts with love and ends with love.
Past Itineraries: Diving the Red Sea off the coast of Jeddah, Saudi Arabia and finding the “Whiskey Wreck”. Checking out the 360 view from the 140th floor of Burj Khalifa in Dubai. Swimming with the Dolphins in the Sultanate of Oman. Listening to the bells of the Notre Dame Cathedral in Paris. Smelling the aromas at the spice souq in Damascus and Istanbul... and on a good day, spotting Mt. Atlas from the coast of Tunisia.
'Must Do' Trip: Japan.
Passionate About: My three children, wife and parents, and the Denver Broncos.
Guilty Pleasure: Can’t think of ONLY one!
Interesting Fact: Lived and worked in the US, Saudi, Dubai, Qatar, Egypt, and London.
Personal Motto: You have to get out on a limb to find the good fruit.
Favorite Quote: “When you reach for the stars you might not quite get one but you won’t come up with handful of mud either” -Leo Burnett.