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When considering private credit investments, understanding both opportunities and challenges defines your success in this rapidly expanding market. McKinsey’s analysis projects growth from $1.5 trillion to $2.8 trillion by 2028 – but market size alone doesn’t guarantee returns. Your success depends on navigating this evolving landscape with clear strategy and careful execution.
Private credit represents direct lending that operates outside traditional banking channels. As an investor in private credit, you effectively step into the bank’s role for growing businesses seeking capital. Moody’s research shows these loans primarily support middle-market companies – businesses that have outgrown small business loans but aren’t yet ready for public markets.
This growth comes from both supply and demand dynamics. Banks face increasingly strict lending requirements, creating natural openings for private lenders. Meanwhile, businesses need flexible capital solutions to grow. For accredited investors – those with $1 million in net worth or $200,000 in annual income – this creates opportunities to join over 13.6 million qualified investors already active in this space.
Watch how capital flows: pension funds moving away from low-yield bonds, family offices pursuing direct investments, and individual investors seeking portfolio diversification. These varied capital sources create a dynamic market with multiple investment approaches.
Private credit investments typically outperform traditional fixed income substantially. T.Rowe Price data shows yields running 3-4% higher than public markets. While public bonds might yield 5%, comparable private credit investments often deliver 8-9% or higher.
Your private credit investments typically offer:
Success in private credit demands systematic preparation and careful execution in the following areas.
Start with fundamentals that protect your investment:
Your investigation should cover:
Private credit success requires understanding and actively managing key risks:
Important specifics to successful Private CRE investing include:
Private credit success stems from aligning strategy with objectives. Unlike public markets where positions adjust quickly, private credit rewards thorough preparation and disciplined execution. Your focus should center on how these investments enhance your broader portfolio while maintaining appropriate risk controls.
At AVANA Companies, we specialize in connecting investors with opportunities in growing businesses. Through investment opportunities offered by AVANA Capital, we combine rigorous credit analysis with deep market knowledge, helping capture private credit benefits while supporting community development. For more information, visit avanacompanies.com or connect with AVANA Companies on LinkedIn.